Our Journey

A Story To Be Told…

Created by Lauren Lusk, In God’s Hands honors the memory of her late husband Jeremy Lusk (who had the words, “In God’s Hands” tattooed on his chest); a freestyle motocross legend who everyday exuded strength, compassion and courage. Jeremy was not only an amazing athlete and x-games gold medalist, he was a genuine person, a true friend, a loyal husband, loving son, and hero to so many.

With a Heavy Heart, Lauren’s devotion to her husband and determined spirit is what drove her to persevere. IGH is much more than just another apparel brand…it is a life story. An extraordinary one. One that we will never stop telling…

Everyone has their own story of struggle and strength, hopes and dreams, love and pain. This collection is an artistic expression of our journey.

“I know that Jeremy is here with me every day, pushing me to keep going and giving me my strength and resilience. He truly is my everyday inspiration. I have been driven to do what I love and give my best to this life that I am left with. I guess when you lose everything you are really free to do anything. While it has been a crazy ride, I have been blessed. I am passionate about everything I do…most importantly preserving Jeremy’s legacy. Using the lessons I’ve learned, my strength and spirit, I want to spread hope and encouragement for others. “-Lauren Lusk

Spreading inspiration
Striving for greatness
Living with purpose